S&G Studios, Inc. | Your Story Is Your Brand

S&G Studios™ is a boutique creative agency that helps businesses define their brand identity and message by telling their unique story and demonstrate to the world who they are, what makes them special and why they should be hired.


A brand begins with identifying components – a logo, a color scheme, a distinct voice - they indelibly link to a certain product or service, and the company behind it. When branding is done properly, it helps distinguish and elevate it from similar or competing products or services. However, a brand is so much more. It’s also emotional. It’s not just in the mind, it’s in the heart. It’s a feeling a consumer or client has about a product or service. Effective branding is clear, unifying and consistent across all communication points, externally and internally. It's the heart and soul of every successful company.


Facts tell but stories sell. Facts are intellectual but stories are emotional. You have a much greater chance of developing a long term and loyal relationship with customers who make an emotional connection with you and your company. Your story is what causes them to know, like and trust you. When clients can’t differentiate between you and your competition, they will always make their decision to hire based on price...without fail. Your unique value proposition (UVP), or the distinctive value you provide your clients, is the most important element of your overall branding and marketing messaging.


Whether it's the logo, the look of the website or the business card, design should be uniform across all touchpoints, both externally and internally. It's been said that every great design begins with an even better story, and we certainly adhere to that belief. Design should not be for design's sake. It needs to visually communicate a brand's characteristics, its "personality" if you will, that will resonate with your ideal clients and consumers, and have them emotionally connect with your product or service. The right combination of shapes, fonts and colors will do the "talking" and often speak louder than words.


“Content is King.” We’ve all heard this one before, but it’s a well-worn cliché for a reason. Websites, marketing materials, videos, podcasts or anything else you want to present to your potential clients all need to immediately and directly engage them in a funny, entertaining or informative way. When people take the time to look at you, your materials need to be clear and compelling to honor that investment. Good content will confirm and support the quality of your brand and what you have to offer. Make sure that your story is well-told, because your story is worth telling.



Hope Financial Consulting WebsiteMalena & Associates WebsiteAccess Health Insurance Services Website


Click on company logos to view writing samples.

TV Promo Scripts:
USA, Animal Planet, Food Network, Syfy, Smithsonian Channel



April KryRemodeled KitchenBradbury BuildingDavid Reivers


Here's what some of our clients have to say...

Sam and Gunilla De Santo, at S&G Studios, are experts with branding and design! Their process was organized, to the point, on schedule, and amazing. The end result was a sexy, powerful, wonderful new website and new brand for my agency.

Sam is magical with simplifying insurance terminology and yet still capturing the value of having health insurance for protection and peace of mind. Gunilla was able to organize photo shoots, keep us on track with the website process, business cards, and was incredible with making the new image become a reality. They listen to your ideas and make talking about insurance intriguing. They handled everything from start to finish. We had new photos, a new logo, a new tag line, and a creative website that is easy to navigate.

I could not be happier with the beautiful result of our new “look”. I highly recommend their services for an entrepreneur looking to launch something new or for a business owner looking to expand their brand impact. Thank you, S&G Studios!

Joy Raine - CEO
Access Health Insurance Agency
San Marcos, CA
As a business owner, I know my story well, but was so involved that I was struggling to put it down on paper.

I was referred to S&G Studios and after the first meeting, both Sam and Gunilla instantly understood my story I wanted to share with people looking to start their own businesses. They brainstormed and skillfully created my message that would instantly tell someone who was on my site what I do and why. You must have heard that saying, “stories sell,” but if you don’t know how to tell your story, you won’t be selling anything.

Both Sam and Gunilla are master storytellers and helped me use the right words to create an instant connection with the website visitor and simplified the visitor’s experience.

I’m grateful to have met both Sam and Gunilla who are so talented in their craft. Highly recommend S&G Studios to anyone who has a story to share but is struggling to put it on paper.

Kelly Bagla Esq. - CEO and Attorney
Bagla Law & Go Legal Yourself
Carlsbad, CA
It was a pleasure working with Sam and Gunilla of S&G Studios. They worked to overhaul my company’s website creating a new design and narrative to hone the message to our clients.

With their help, clients can readily see the various areas of focus that we offer and easily reach out to us for more information. The website is professional and flows - garnering calls with positive feedback. I whole heartedly recommend S&G Studios’ host of services!

Malena Bennett - Real Estate Professional
Malena & Associates
Carlsbad, CA
Sam and Gunilla are a pleasure to work with. They complete their work on time and on budget. With contractors, that is a rare quality.

They are always willing to jump on urgent requests in a timely fashion with little notice. Their work is impeccable.

Sam is a creative genius. A true treasure. I highly recommend both Gunilla and Sam, but I don’t want them to get too busy and forget about the little guys.

Jason Hope - CPA, CFA & Founder
Hope Financial Consulting
Carlsbad, CA



Sam De Santo directing Dennis HopperSam De Santo
S&G Studios, Inc.

Whether it’s with pencil or pen, pixel or paper, Sam is a jack-of-all-trades multidisciplinary creative thinker.​​ With a Master's degree in film production from NYU's Tisch School of Arts, Sam is an accomplished director and writer. His thesis film was nominated for the prestigious Mobil Award and was screened at the Director's Guild in Los Angeles. It was also featured on Sci Fi Channel's short film show Exposure.​​

Additionally, he has enjoyed an illustrious career in the TV industry as a creative director and writer/producer of promotional spots and marketing campaigns for Emmy Award-winning shows like MONK, Battlestar Galactica and Steven Spielberg Presents TAKEN among others.​ Sam is a gifted illustrator, cartoonist and photographer, and served as the lead storyboard artist on several independent feature films and music videos.​​

Sam recently published his first children’s book, an historical action adventure novel, Bumble Humblestone and The Secret Cargo, which he both wrote and illustrated.


Gunilla De Santo
S&G Studios, Inc.Gunilla De Santo on set in Prague shooting Sci Fi Channel IDs

A detail-oriented big picture thinker, Gunilla has had her fingers in a lot of creative pies. As a heartfelt and expressive storyteller, and with a love for all things visual, she has enjoyed a multifaceted career in the arts.

A native of Sweden, she started her career there as a dancer and backup singer. After her move to the US, she became a promotions executive in the recording industry where she earned several gold records for her contributions. Transitioning to the independent film industry, she produced an award-winning short film, and then joined the Sci Fi Channel where she advanced to Vice President, Production & Project Management in Marketing and Branding.

During her tenure there, she produced numerous high-profile branding projects, collaborating with BAFTA-winning cinematographers John Mathieson (Gladiator) and Rob Hardy (Mission Impossible: Fallout), director Craig Gillespie (Million Dollar Arm & Cruella) and visual effects companies like The Mill (Gladiator & Black Hawk Down) and Smoke & Mirrors (GoldenEye opening credits).

Her work has achieved critical acclaim and has won her over 100 internationally renowned awards, including One Show, AICP (MOMA), The Art Director’s Club, D&AD and Clio among others.


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