COMMERCIAL STORYTELLING THAT
MAKES AN INDELIBLE IMPRESSION
Welcome to S&G Studios™ – a boutique creative agency that specializes in helping companies stand out against the competition by crafting a compelling and persuasive brand message through the power of storytelling.
Effective storytelling evokes an emotion. A feeling. A reaction. It makes an immediate emotional connection. You have something no one else has…your very own unique story. Consumers are interested in more than what you offer – they are eager to know the people behind the business and won’t fully engage unless they make that emotional connection with you and your brand.
Our custom solutions have the power to transform your business. Through our creative process, we help you uncover your Unique Value Proposition (UVP), bring your story to life, and highlight it across all aspects of your brand. With our help, your branding, marketing and corporate communication will connect with the people you are trying to reach.
MARKETING - GETTING FOUND BY YOUR IDEAL CLIENTs
You may ask, "Aren't branding and marketing the same thing?" Actually, no. They are complementary, but not interchangeable. Branding is who you are and why people should want to do business with you. Marketing, on the other hand, is how people find you and how you build brand awareness of your services and/or products.
Marketing will get you leads, but if your brand identity and message is vague or confusing as to how you help people solve their problems, it will not convert into sales. It’s paramount to have a clear and concise brand identity and message before you embark on any serious marketing efforts.
Once your branding is in place, we team up with marketing aficionados who can help you develop a unique and effective marketing strategy.
BRANDING & PUBLICITY SEO
Media Campaigns
Local SEO Solutions
Google SEO & Maps
CONTENT MARKETING
Establish "Expert Status"
Expand Online Presence
Leverage Big Brand Sites & Publications
Bagla Law & Go Legal Yourself
CASE STUDIES
Click on the thumbnails to watch the videos.
FULLY PROMOTED RE-BRAND (3:06)
This video tells the story of how we worked with our client to develop a new brand strategy and image to attract high-end B2B clientele. In order to do it, the owners had to move away from where they were visually as an established franchise and try something completely new.
MONK (3:55)
This video tells the story of how the Emmy Award-winning comedy/detective series was promoted, and how, after multiple seasons on the air, we found new and exciting ways to attract a younger audience, while still staying true to Monk’s character and peculiarity.
ACCESS HEALTH RE-BRAND (2:26)
This video tells the story of a boutique insurance agency, and the challenges we faced in its rebranding. Through our process, we were able to pinpoint and execute the needed changes, and now instead of closing 2 out of 10 sales, they close 8 out of 10 - a 400% improvement.
HUMANSUIT (1:48)
This video explores SCI FI's brand positioning as the place where imagination comes to life. This particular brand film simply asks "what if?", a question that became the foundational strategy for all of the network's on and off-air branding and marketing efforts.
CHURCH RE-BRAND (1:47)
This video tells the story of the corporate identity challenges faced by a small church while trying to grow its congregation and find its place in the community. We took a non-existent and haphazard brand identity and made it feel established and unified with a simple new logo and tagline.
THE SECRET ADVENTURES OF JULES VERNE (3:16)
This video tells the story of how we promoted a low-budget Canadian TV production with high aspirations. We used the nostalgia of Disney’s 20,000 Leagues Under The Sea to inform and unify the look and feel of the motion graphics packaging and print ads, which elevated the show to a ratings success.
Imagine Podcasting
WHY US?
We have extensive experience telling different types of stories succinctly and in the most compelling way that captures people’s attention. We've spent 30+ years in storytelling, branding and marketing, with over 15 of those in the highly competitive cable TV industry, where even a tiny gain or loss in viewership meant the difference of hundreds-of-thousands-of-dollars in increased or lost advertising revenue.
We now take all of this experience and apply it to helping businesses like yours tell their story, and cut through the clutter.
Our TV work has garnered over 100 internationally renowned advertising awards...
OUR SERVICES: HOW WE CAN HELP
POSITIONING
Unique Value Proposition
Brand Message
Attributes
IDENTITY
Logo Design
Taglines
Brand Bible
EXECUTION
Writing
Photography
Videography
True Voice Method™ & Peggy Lebo Music
WEBSITE executions
Click on the thumbnails to visit the websites.
Our client wanted to attract high-end B2B clients, so we developed a brand strategy and image that resonated with that audience. We clearly defined their unique value proposition and crafted compelling taglines. With new copy, videos, and photography that reinforced their upscale image, we designed and built a website that encourages prospective clients to take action.
Revamping their entire brand, this insurance agency's new strategy and identity powerfully resonates with their target audience. Their fresh logo, innovative copy, and captivating taglines highlight their unique selling points, while new photography strengthens their visual appeal. With these assets in place, we crafted and built their website, resulting in a remarkable increase in their sales conversion rate by a staggering 400%.
Are you struggling to stand out in the competitive real estate world? Our brand strategy for Malena does just that by highlighting what makes her truly unique and resonates with her ideal clients. We created a fresh, modern image that stays true to her core values. We revamped everything from taglines to photos, and even built a sleek, user-friendly website that positions her as a top player in the industry.
Want to set your HVAC business apart? It's all about storytelling. That's exactly what we did for Air Crafts. Our goal was to create a website that made an emotional connection with potential clients, highlighting their impeccable customer service, deep understanding of client needs, and unwavering trustworthiness. We wrote all new website copy and taglines, produced stunning new photography, and designed a website that truly showcases Air Crafts' brand.
Hope Financial Consulting came to us for a complete rebrand. We helped them identify exactly what their clients were struggling with, along with their dreams and ambitions. Based on this, we crafted a new brand strategy that highlights how Hope Financial Consulting brings calm to chaotic finances and frees up valuable time. Plus, by appealing to their clients' emotions, they are now primed to win big in the financial consulting game.
Malena & Associates
WRITING SAMPLES
Taglines, homepage copy and copywriting scripts that tell compelling stories quickly. Click on company logos to view.
Access Health Insurance Agency
VIDEOS & FILMS
Click on the thumbnails to watch the videos & films.
INFINITE TECHNOLOGIES (1:32)
This whiteboard video was created help attract general contractors to partner with Infinite Technologies at the beginning of new building projects. We were responsible for all of the strategy, scripting, original illustrations and custom animation for the piece.
BRAND FILM, IDs & INTERSTITIALS (1:50)
A short collection of network brand films that kept viewers off-center, on their toes and laughing over their outcomes. Live action, traditional 2D animation and state-of-the-art 3D special effects showcase a quirky collection of image spots for a variety of TV networks.
COLE PALEN’S FLYING CIRCUS, VOL. II (5:00)
A short promotional film made for the Old Rhinebeck Aerodrome, showcasing the museum's collection of fully operational vintage aircraft, and featuring clips of their elaborate weekend re-enactment shows. Shot with our 16mm Arri S and set to music from The Rocketeer.
CAL COAST PEST MANAGEMENT (1:00)
This whiteboard was created to highlight Cal Coast Pest Management’s commitment to their clients, their working philosophy, and their multi-faceted skill set. We were responsible for all of the strategy, scripting, original color illustrations and custom animation for this piece.
SHORT-FORM WHITEBOARD VIDEOS (0:26)
Created as a quick snapshot, these whiteboards demonstrate that less can be more. For Cori Create, the idea was to show how an idea on paper is realized into three-dimensional reality, while for S&G Studios, the idea was to animate a fun and engaging rendering of our company logo.
TV PROMO REEL (4:23)
A compilation of marketing and promotional spots in multiple genres for a variety of TV clients. Examples of comedy, sci-fi/horror, sports, documentary and reality represented.
OPERATION: BLACK DRAGON (20:11)
Set on board a C-47 transport plane in WWII, a rookie radio operator discovers the crew's navigator is a spy who intends to drop a top-secret cargo over enemy territory. The rookie must sabotage the mission in order to save it. Shot aboard a vintage aircraft, the production features period costumes and miniature flying effects.
WEREWOLF OF PRAXTON HALL (15:02)
In this Mobil Award nominated film, a cursed man calls his brother home in the hopes that he will kill the beast within. Vintage lighting equipment and practical atmospheric effects were used to capture the look and feel of the Universal Monster Classics. Part of the permanent film collection at NYU's Bobst Library.
Hope Financial Consulting
PHOTOGRAPHY
Click on the photos to enlarge.
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TESTIMONIALS
Here's what some of our clients have to say...
Joy Raine - President & CEO
Access Health Insurance Agency
Kelly Bagla Esq. - CEO
Bagla Law & Go Legal Yourself
John Biethan - President, Producer
Imagine Podcasting
Peggy Lebo – Creator of True Voice Method™, Vocal Coach & Singer-Songwriter
True Voice Method™ & Peggy Lebo Music
Malena Bennett - Real Estate Broker
Malena & Associates
Jason Hope - CPA, CFA & Founder
Hope Financial Consulting
MEET S&G
SAM DE SANTO
Whether it’s with pencil or pen, pixel or paper, Sam (the S in S&G) is a multidisciplinary creative thinker, a natural born storyteller. With a Master's degree in film production from NYU's Tisch School of Arts, Sam is an accomplished director and writer. His thesis film was nominated for the prestigious Mobil Award and was screened at the Director's Guild in Los Angeles. It was also featured on Sci Fi Channel's (now Syfy) short film show Exposure.
Additionally, he has enjoyed an illustrious career in the TV industry as a creative director and writer/producer of promotional spots and marketing campaigns for Emmy® Award-winning shows like MONK, Battlestar Galactica and Steven Spielberg Presents TAKEN among others. Sam is also a gifted illustrator, cartoonist and photographer, and served as the lead storyboard artist on several independent feature films and music videos.
Sam has also published his first children’s book, an historical action adventure novel, Bumble Humblestone® and The Secret Cargo, which he both wrote and illustrated.
GUNILLA DE SANTO
As a detail-oriented big picture thinker, Gunilla (the G in S&G) has had her fingers in a lot of creative pies. She is a heartfelt and expressive storyteller with a love for all things visual. She has enjoyed a multifaceted career mainly in arts and entertainment.
A native of Sweden, she started her career there as a dancer and back-up singer. After her move to the US, she became a promotions executive in the recording industry where she earned several gold records for her contributions. Transitioning to the independent film industry, she associate produced an award-winning short film, and then joined the Sci Fi Channel (now Syfy) where she advanced to Vice President, Marketing Production & Project Management.
During her tenure there, she produced numerous high-profile branding projects and marketing campaigns. She was very fortunate to collaborate with BAFTA-winning cinematographers John Mathieson (Gladiator) and Rob Hardy (Mission Impossible: Fallout), director Craig Gillespie (Million Dollar Arm and Cruella) and visual effects companies like The Mill (Gladiator and Black Hawk Down) and Smoke & Mirrors (GoldenEye opening credits). The branding projects and marketing campaigns achieved critical acclaim and won over 100 internationally renowned awards, including One Show, AICP (MOMA), The Art Director’s Club, D&AD and Clio, among others.