S&G Studios™ | Your Story Is Your Brand

COMMERCIAL STORYTELLING THAT
MAKES AN INDELIBLE IMPRESSION

Welcome to S&G Studios™ – a boutique creative agency that specializes in helping companies stand out against the competition by crafting a compelling and persuasive brand message through the power of storytelling.

Effective storytelling evokes an emotion. A feeling. A reaction. It makes an immediate emotional connection. You have something no one else has…your very own unique story. Consumers are interested in more than what you offer – they are eager to know the people behind the business and won’t fully engage unless they make that emotional connection with you and your brand.

Our custom solutions have the power to transform your business. Through our creative process, we help you uncover your Unique Value Proposition (UVP), bring your story to life, and highlight it across all aspects of your brand. With our help, your branding, marketing and corporate communication will connect with the people you are trying to reach.

MARKETING - GETTING FOUND BY YOUR IDEAL CLIENTs

You may ask, "Aren't branding and marketing the same thing?" Actually, no. They are complementary, but not interchangeable. Branding is who you are and why people should want to do business with you. Marketing, on the other hand, is how people find you and how you build brand awareness of your services and/or products.

Marketing will get you leads, but if your brand identity and message is vague or confusing as to how you help people solve their problems, it will not convert into sales. It’s paramount to have a clear and concise brand identity and message before you embark on any serious marketing efforts.

Once your branding is in place, we team up with marketing aficionados who can help you develop a unique and effective marketing strategy.

BRANDING & PUBLICITY SEO

Build Brand Equity
Media Campaigns
Local SEO Solutions
Google SEO & Maps

CONTENT MARKETING

Blog Strategy & Writing
Establish "Expert Status"
Expand Online Presence
Leverage Big Brand Sites & Publications

OUR SERVICES: HOW WE CAN HELP

POSITIONING

Brand Audit
Unique Value Proposition
Brand Message
Attributes

IDENTITY

Personality
Logo Design
Taglines
Brand Bible

EXECUTION

Web Design
Writing
Photography
Videography
After the first meeting, Sam and Gunilla understood right away the story I wanted to share. They brainstormed and skillfully created a message that instantly tells someone coming to my site what I do and why. Both Sam and Gunilla are master storytellers and helped me use the right words to create an immediate connection with the visitors to my site. I'm grateful to have met both Sam and Gunilla who are so talented in their craft. I highly recommend S&G Studios.
Kelly Bagla, Esq. - CEO
Bagla Law & Go Legal Yourself

CASE STUDIES

Click on the thumbnails to watch the videos.

Thumbnail Image of the Case Study of "Jules Verne" that links to the video

THE SECRET ADVENTURES OF JULES VERNE (3:16)

This video tells the story of how we promoted a low-budget Canadian TV production with high aspirations. We used the nostalgia of Disney’s 20,000 Leagues Under The Sea to inform and unify the look and feel of the motion graphics packaging and print ads, which elevated the show to a ratings success.

All successful business communication starts with a story that's properly branded. I've worked with S&G Studios on several projects for my business and also for our clients with stellar results! For branded storytelling, business communication, branded graphic design and consulting in all aspects of our projects, do yourself a favor. Stop looking, reach out right now and schedule a meeting with them. You can thank me later.
John Biethan - President, Producer
Imagine Podcasting

WHY US?

We have extensive experience telling different types of stories succinctly and in the most compelling way that captures people’s attention. We've spent 30+ years in storytelling, branding and marketing, with over 15 of those in the highly competitive cable TV industry, where even a tiny gain or loss in viewership meant the difference of hundreds-of-thousands-of-dollars in increased or lost advertising revenue.

We now take all of this experience and apply it to helping businesses like yours tell their story, and cut through the clutter.

USA Network logo
Sci Fi Channel logo
Showtime logo
Food Network logo
Smithsonian Channel logo
Animal Planet logo
Oxygen Media logo
The Biography Channel logo

Our TV work has garnered over 100 internationally renowned advertising awards...

Clio Awards logo
One Show logo
AICP logo
D&AD logo
Creative Circle UK logo
Art Director's Club logo
Promax logo
New York Festival Advertising Awards logo
Working with Sam and Gunilla De Santo of S&G Studios has been an incredible experience that has helped me move from branding confusion to clarity. Their expert guidance and creative brilliance supported me with developing an authentic brand that truly represents who I am. They captured and expressed the essence and heart of my coaching business. I highly recommend Sam and Gunilla De Santo.
Peggy Lebo - Creator of True Voice Method™, Vocal Coach & Singer-Songwriter
True Voice Method™ & Peggy Lebo Music

WEBSITE EXECUTIONS

Click on the thumbnails to visit the websites.

Thumbnail Image of "Fully Promoted Escondido" that links to their website

Our client wanted to attract high-end B2B clients, so we developed a brand strategy and image that resonated with that audience. We clearly defined their unique value proposition and crafted compelling taglines. With new copy, videos, and photography that reinforced their upscale image, we designed and built a website that encourages prospective clients to take action.

Revamping their entire brand, this insurance agency's new strategy and identity powerfully resonates with their target audience. Their fresh logo, innovative copy, and captivating taglines highlight their unique selling points, while new photography strengthens their visual appeal. With these assets in place, we crafted and built their website, resulting in a remarkable increase in their sales conversion rate by a staggering 400%.

Thumbnail Image of "Access Health Insurance Services" that links to their website
Thumbnail Image of "Malena & Associates" that links to their website

Are you struggling to stand out in the competitive real estate world? Our brand strategy for Malena does just that by highlighting what makes her truly unique and resonates with her ideal clients. We created a fresh, modern image that stays true to her core values. We revamped everything from taglines to photos, and even built a sleek, user-friendly website that positions her as a top player in the industry.

Want to set your HVAC business apart? It's all about storytelling. That's exactly what we did for Air Crafts. Our goal was to create a website that made an emotional connection with potential clients, highlighting their impeccable customer service, deep understanding of client needs, and unwavering trustworthiness. We wrote all new website copy and taglines, produced stunning new photography, and designed a website that truly showcases Air Crafts' brand.

Thumbnail Image of "Air Crafts Heating & Air Conditioning" that links to their website
Thumbnail Image of "Hope Financial Consulting" that links to their website

Hope Financial Consulting came to us for a complete rebrand. We helped them identify exactly what their clients were struggling with, along with their dreams and ambitions. Based on this, we crafted a new brand strategy that highlights how Hope Financial Consulting brings calm to chaotic finances and frees up valuable time. Plus, by appealing to their clients' emotions, they are now primed to win big in the financial consulting game.

It was a pleasure working with Sam and Gunilla of S&G Studios. They worked to overhaul my company's website creating a new design and narrative to hone the message to our clients. With their help, clients can now readily see the various areas of focus that we offer and easily reach out for more information. The website has a great flow and garners many calls with positive feedback. I wholeheartedly recommend S&G Studios' host of services!
Malena Bennett - Real Estate Broker
Malena & Associates

WRITING SAMPLES

Taglines, homepage copy and copywriting scripts that tell compelling stories quickly. Click on company logos to view.

Multiple images of TV network logos:
USA, Sci Fi Channel, Smithsonian Channel,Animal Planet, Food Network
Sam and Gunilla De Santo of S&G Studios are experts with branding and design. Their process was organized, to the point, on schedule and amazing. The end result was a sexy, powerful, wonderful new brand and website for my agency. They handled everything from start to finish: new photos, a new logo, a new tagline and a beautiful website that is easy to navigate. I could not be happier with the beautiful result of our new "look". I highly recommend their services. Thank you, S&G Studios!
Joy Raine - President & CEO
Access Health Insurance Agency

VIDEOS & FILMS

Click on the thumbnails to watch the videos & films.

Sam and Gunilla are a pleasure to work with. Their work is impeccable. Sam is a creative genius - a true treasure. They complete their work on time and on budget, which with contractors that is a rare quality. I highly recommend both Gunilla and Sam.
Jason Hope - CPA, CFA & Founder
Hope Financial Consulting

PHOTOGRAPHY

Click on the photos to enlarge.

TESTIMONIALS

Here's what some of our clients have to say...

Sam and Gunilla De Santo of S&G Studios are experts with branding and design! Their process was organized, to the point, on schedule, and amazing. The end result was a sexy, powerful, wonderful new brand and website for my agency. They listen to your ideas and made talking about insurance intriguing. They handled everything from start to finish. We have new photos, a new logo, a new tagline, and a beautiful website that is easy to navigate. I could not be happier with the beautiful result of our new “look”. I highly recommend their services. Thank you, S&G Studios!

Joy Raine - President & CEO
Access Health Insurance Agency
As a business owner, I know my story well, but I was so involved that I was struggling to put it down on paper. I was referred to S&G Studios – and after the first meeting, Sam and Gunilla instantly understood the story I wanted to share. They brainstormed and skillfully created a message that instantly tells someone coming to my site what I do and why. Both Sam and Gunilla are master storytellers and helped me use the right words to create an instant connection with the visitors to my site. I’m grateful to have met both Sam and Gunilla who are so talented in their craft. I highly recommend S&G Studios.

Kelly Bagla Esq. - CEO
Bagla Law & Go Legal Yourself
All successful business communication starts with a story that's properly branded. I've worked with S&G Studios on several projects for my business and also for our clients with stellar results! From branded storytelling, business communication, branded graphic design, and consulting in all aspects of our projects, do yourself a favor. Stop looking, reach out right now and schedule a meeting with them. You can thank me later.

John Biethan - President, Producer
Imagine Podcasting
Working with Sam and Gunilla De Santo of S&G Studios has been an incredible experience that has helped me move from branding confusion to clarity. Their expert guidance and creative brilliance supported me with developing an authentic brand that truly represents who I am. They captured and expressed the essence and heart of my coaching business. I highly recommend Sam and Gunilla De Santo!

Peggy Lebo – Creator of True Voice Method™, Vocal Coach & Singer-Songwriter
True Voice Method™ & Peggy Lebo Music
It was a pleasure working with Sam and Gunilla of S&G Studios. They worked to overhaul my company’s website creating a new design and narrative to hone the message to our clients. With their help, clients can now readily see the various areas of focus that we offer and easily reach out for more information. The website has a great flow and garners many calls with positive feedback. I wholeheartedly recommend S&G Studios’ host of services!

Malena Bennett - Real Estate Broker
Malena & Associates
Sam and Gunilla are a pleasure to work with. Their work is impeccable. Sam is a creative genius - a true treasure. They complete their work on time and on budget, which with contractors, that is a rare quality. I highly recommend both Gunilla and Sam.

Jason Hope - CPA, CFA & Founder
Hope Financial Consulting

MEET S&G

SAM DE SANTO

Photo of Sam De Santo on a film set directing Dennis Hopper
Photo of Sam De Santo
S&G Studios, Inc.

Whether it’s with pencil or pen, pixel or paper, Sam (the S in S&G) is a multidisciplinary creative thinker, a natural born storyteller.​​ With a Master's degree in film production from NYU's Tisch School of Arts, Sam is an accomplished director and writer. His thesis film was nominated for the prestigious Mobil Award and was screened at the Director's Guild in Los Angeles. It was also featured on Sci Fi Channel's (now Syfy) short film show Exposure.​​

Additionally, he has enjoyed an illustrious career in the TV industry as a creative director and writer/producer of promotional spots and marketing campaigns for Emmy® Award-winning shows like MONK, Battlestar Galactica and Steven Spielberg Presents TAKEN among others.​ Sam is also a gifted illustrator, cartoonist and photographer, and served as the lead storyboard artist on several independent feature films and music videos.​​

Sam has also published his first children’s book, an historical action adventure novel, Bumble Humblestone® and The Secret Cargo, which he both wrote and illustrated.

GUNILLA DE SANTO

Photo of Gunilla De Santo
S&G Studios, Inc.
Photo of Gunilla De Santo on a film set in Prague, CZ shooting Sci Fi Channel IDs

As a detail-oriented big picture thinker, Gunilla (the G in S&G) has had her fingers in a lot of creative pies. She is a heartfelt and expressive storyteller with a love for all things visual. She has enjoyed a multifaceted career mainly in arts and entertainment.

A native of Sweden, she started her career there as a dancer and back-up singer. After her move to the US, she became a promotions executive in the recording industry where she earned several gold records for her contributions. Transitioning to the independent film industry, she associate produced an award-winning short film, and then joined the Sci Fi Channel (now Syfy) where she advanced to Vice President, Marketing Production & Project Management.

During her tenure there, she produced numerous high-profile branding projects and marketing campaigns. She was very fortunate to collaborate with BAFTA-winning cinematographers John Mathieson (Gladiator) and Rob Hardy (Mission Impossible: Fallout), director Craig Gillespie (Million Dollar Arm and Cruella) and visual effects companies like The Mill (Gladiator and Black Hawk Down) and Smoke & Mirrors (GoldenEye opening credits). The branding projects and marketing campaigns achieved critical acclaim and won over 100 internationally renowned awards, including One Show, AICP (MOMA), The Art Director’s Club, D&AD and Clio, among others.