S&G Studios, Inc.

We are a boutique creative agency that helps businesses tell the world who they are, what makes them special, and why they should be hired.

BRANDING

A brand begins with identifying components – a logo, a color scheme, a distinct voice - they indelibly link to a certain product or service, and the company behind it. When branding is done properly, it helps distinguish and elevate it from similar or competing products or services. However, a brand is so much more. It’s also emotional. It’s not just in the mind, it’s in the heart. It’s a feeling a consumer or client has about a product or service. Effective branding is clear, unifying and consistent across all communication points, externally and internally. It's the heart and soul of every successful company.

STORYTELLING

Facts tell but stories sell. Facts are intellectual but stories are emotional. You have a much greater chance of developing a long term and loyal relationship with customers who make an emotional connection with you and your company. Your story is what causes them to know, like and trust you. When clients can’t differentiate between you and your competition, they will always make their decision to hire based on price...without fail. Your unique value proposition (UVP), or the distinctive value you provide your clients, is the most important element of your overall branding and marketing messaging.

DESIGN

Whether it's the logo, the look of the website or the business card, design should be uniform across all touchpoints, both externally and internally. It's been said that every great design begins with an even better story, and we certainly adhere to that belief. Design should not be for design's sake. It needs to visually communicate a brand's characteristics, its "personality" if you will, that will resonate with your ideal clients and consumers, and have them emotionally connect with your product or service. The right combination of shapes, fonts and colors will do the "talking" and often speak louder than words.

CONTENT CREATION

“Content is King.” We’ve all heard this one before, but it’s a well-worn cliché for a reason. Websites, marketing materials, videos, podcasts or anything else you want to present to your potential clients all need to immediately and directly engage them in a funny, entertaining or informative way. When people take the time to look at you, your materials need to be clear and compelling to honor that investment. Good content will confirm and support the quality of your brand and what you have to offer. Make sure that your story is well-told, because your story is worth telling.

CASE STUDIES

WRITING SAMPLES

Click on company logos to view writing samples.

VIDEOS & FILMS

PHOTOGRAPHY

OUR TEAM

SAM DE SANTO

Whether it’s with pencil or pen, pixel or paper, Sam is a jack-of-all-trades multidisciplinary creative thinker.​​ With a Master's degree in film production from NYU's Tisch School of Arts, Sam is an accomplished director and writer. His thesis film was nominated for the prestigious Mobil Award and was screened at the Director's Guild in Los Angeles. It was also featured on Sci Fi Channel's short film show Exposure.​​

Additionally, he has enjoyed an illustrious career in the TV industry as a creative director and writer/producer of promotional spots and marketing campaigns for Emmy Award-winning shows like MONK, Battlestar Galactica and Steven Spielberg Presents TAKEN among others.​ Sam is a gifted illustrator, cartoonist and photographer, and served as the lead storyboard artist on several independent feature films and music videos.​​

Sam recently published his first children’s book, an historical action adventure novel, Bumble Humblestone and The Secret Cargo, which he both wrote and illustrated.

GUNILLA DE SANTO

A detail-oriented big picture thinker, Gunilla has had her fingers in a lot of creative pies. As a heartfelt and expressive storyteller, and with a love for all things visual, she has enjoyed a multifaceted career in the arts.

A native of Sweden, she started her career there as a dancer and backup singer. After her move to the US, she became a promotions executive in the recording industry where she earned several gold records for her contributions. Transitioning to the independent film industry, she produced an award-winning short film, and then joined the Sci Fi Channel where she advanced to Vice President, Production & Project Management in Marketing and Branding.

During her tenure there, she produced numerous high-profile branding projects, collaborating with BAFTA-winning cinematographers John Mathieson (Gladiator) and Rob Hardy (Mission Impossible: Fallout), director Craig Gillespie (Million Dollar Arm & the upcoming Cruella in 2021) and visual effects companies like The Mill (Gladiator & Black Hawk Down) and Smoke & Mirrors (GoldenEye opening credits).

Her work has achieved critical acclaim and has won her over 100 internationally renowned awards, including One Show, AICP (MOMA), The Art Director’s Club, D&AD and Clio among others.

WE WOULD LOVE TO HEAR FROM YOU!

Give us a call at (760) 696-3774 or fill out this form and we’ll be in touch soon.

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