S&G Studios™ | Your Story Is Your Brand


We are S&G Studios™ – a boutique creative agency specializing in branding through storytelling. We help you stand out against the competition, cut through the clutter and attract your ideal clients. We do this by telling your unique story, and demonstrate to the world who you are, what makes you special and why you should be hired.

building your foundation

Branding conveys the “personality” of your entire company. It evokes an emotion. It’s a feeling. A reaction. An experience. Branding is the foundation for the rest of your sales process and will multiply your marketing efforts. Since people are emotional beings, they won’t “buy” from you until they feel good about a brand.

We offer custom solutions that have the power to transform your business. We are experts in finding your UVP (Unique Value Proposition) and making sure it shines through all aspects of your brand. This is the key to standing out against the competition. We offer:


Brand Audit
Unique Value Proposition


Logo Design
Brand Bible


Web Design


You may ask, "Aren't branding and marketing the same thing?" Actually, no. They are complementary, but not interchangeable. Branding is who you are and why people should want to do business with you. Marketing, on the other hand, is how people find you and how you build brand awareness of your services and/or products.

Marketing will get you leads, but if your brand identity and message is vague or confusing as to how you help people solve their problems, it will not convert into sales. It’s paramount to have a clear and concise brand identity and message before you embark on any serious marketing efforts.

Once your branding is in place, we team up with marketing aficionados who can help you develop a unique and effective marketing strategy.


Build Brand Equity
Media Campaigns
Local SEO Solutions
Google SEO & Maps


Blog Strategy & Writing
Establish "Expert Status"
Expand Online Presence
Leverage Big Brand Sites & Publications


Click on the thumbnails to watch the videos.

Thumbnail Image of the Case Study of "Jules Verne" that links to the video


This video tells the story of how we promoted a low-budget Canadian TV production with high aspirations. We used the nostalgia of Disney’s 20,000 Leagues Under The Sea to inform and unify the look and feel of the motion graphics packaging and print ads, which elevated the show to a ratings success.


Design Rush logo

We have extensive experience telling different types of stories succinctly and in the most compelling way that captures people’s attention. We've spent 30+ years in storytelling, branding and marketing, with over 15 of those in the highly competitive cable TV industry, where even a tiny gain or loss in viewership means the difference of hundreds-of-thousands-of-dollars in increased or lost advertising revenue.

We now take all of this experience and apply it to helping businesses like yours tell their story, cut through the clutter and increase their revenue.

USA Network logo
Sci Fi Channel logo
Showtime logo
Food Network logo
Smithsonian Channel logo
Animal Planet logo
Oxygen Media logo
The Biography Channel logo

Our TV work has garnered over 100 internationally renowned advertising awards...

Clio Awards logo
One Show logo
AICP logo
D&AD logo
Creative Circle UK logo
Art Director's Club logo
Promax logo
New York Festival Advertising Awards logo
SEO Pricing: The Cost of Search Engine Optimization Services

branding executions

Click on the thumbnails to visit the websites.

Thumbnail Image of "Fully Promoted Escondido" that links to their website

When our client came to us, their objective was to attract a new target market - high-end B2B clients. In order to accomplish this, we needed to develop a new brand strategy and image that appeals to that segment. Once we defined what their unique value proposition was, we wrote all new copy, developed compelling taglines, created videos as well as all new photography that visually reinforced their new upscale image. We then took all these components and designed and built this website that provides a clear call-to-action for prospective clients.

This insurance agency needed a complete re-brand, including a new brand strategy and identity that speaks to their ideal clients. Once we defined what made them stand out against the competition, we designed a new logo, wrote all new copy, developed compelling taglines, incorporated all new photography that visually strengthened their new image. We then incorporated all these assets and designed and built this website which has helped increase their sales conversion rate by 400%.

Thumbnail Image of "Access Health Insurance Services" that links to their website
Thumbnail Image of "Malena & Associates" that links to their website

In the highly competitive real estate space, how do you differentiate yourself? The brand strategy we developed for Malena was not only based on what sets her apart from other real estate professionals, but we also created an image that is true to her core values and appeals to her ideal clients. The new image is professional and modern, while still conveying the essence of what makes her unique. We wrote all new copy, including taglines, and shot all new photos. The new website we designed and built is easy to navigate and has helped to position her as a leading player in the real estate business.

As there are plenty of companies that offer heating and air conditioning services, how do you make yours stand out from the crowd? This is where brand strategy is key. Our main focus was to create an emotional connection with Air Crafts' prospective clients when visiting their website, by conveying that their customer service is stellar, that they understand their clients' needs, and are trustworthy. To implement this strategy, we wrote all new copy, including taglines, as well as new photography, and then designed and built the website around these newly created assets.

Thumbnail Image of "Air Crafts Heating & Air Conditioning" that links to their website
Thumbnail Image of "Hope Financial Consulting" that links to their website

Financial tracking is essential to staying in business, but many don’t realize they can outsource these services, including financial forecasting. So how do you find these prospective clients? For starters, you have to know who and where they are, understand what their pain points are, as well as their aspirations and goals. We built the brand strategy and image around how Hope Financial Consulting can alleviate stress and save their clients valuable time so that they now can spend more time on their business rather than working in their business. By appealing to their prospective clients' emotions, HFC is now more likely to win their business.


Taglines, homepage copy and copywriting scripts that tell compelling stories quickly. Click on company logos to view.

Multiple images of TV network logos:
USA, Sci Fi Channel, Smithsonian Channel,Animal Planet, Food Network


Click on the thumbnails to watch the videos & films.


Click on the photos to enlarge.

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Here's what some of our clients have to say...

Sam and Gunilla De Santo of S&G Studios are experts with branding and design! Their process was organized, to the point, on schedule, and amazing. The end result was a sexy, powerful, wonderful new brand and website for my agency. They listen to your ideas and made talking about insurance intriguing. They handled everything from start to finish. We have new photos, a new logo, a new tagline, and a beautiful website that is easy to navigate. I could not be happier with the beautiful result of our new “look”. I highly recommend their services. Thank you, S&G Studios!

Joy Raine - President & CEO
Access Health Insurance Agency
As a business owner, I know my story well, but I was so involved that I was struggling to put it down on paper. I was referred to S&G Studios – and after the first meeting, Sam and Gunilla instantly understood the story I wanted to share. They brainstormed and skillfully created a message that instantly tells someone coming to my site what I do and why. Both Sam and Gunilla are master storytellers and helped me use the right words to create an instant connection with the visitors to my site. I’m grateful to have met both Sam and Gunilla who are so talented in their craft. I highly recommend S&G Studios.

Kelly Bagla Esq. - CEO
Bagla Law & Go Legal Yourself
All successful business communication starts with a story that's properly branded. I've worked with S&G Studios on several projects for my business and also for our clients with stellar results! From branded storytelling, business communication, branded graphic design, and consulting in all aspects of our projects, do yourself a favor. Stop looking, reach out right now and schedule a meeting with them. You can thank me later.

John Biethan - President, Producer
Imagine Podcasting
Working with Sam and Gunilla De Santo of S&G Studios has been an incredible experience that has helped me move from branding confusion to clarity. Their expert guidance and creative brilliance supported me with developing an authentic brand that truly represents who I am. They captured and expressed the essence and heart of my coaching business. I highly recommend Sam and Gunilla De Santo!

Peggy Lebo – Creator of True Voice Method™, Vocal Coach & Singer-Songwriter
True Voice Method™ & Peggy Lebo Music
It was a pleasure working with Sam and Gunilla of S&G Studios. They worked to overhaul my company’s website creating a new design and narrative to hone the message to our clients. With their help, clients can now readily see the various areas of focus that we offer and easily reach out for more information. The website has a great flow and garners many calls with positive feedback. I wholeheartedly recommend S&G Studios’ host of services!

Malena Bennett - Real Estate Broker
Malena & Associates
Sam and Gunilla are a pleasure to work with. Their work is impeccable. Sam is a creative genius - a true treasure. They complete their work on time and on budget, which with contractors, that is a rare quality. I highly recommend both Gunilla and Sam.

Jason Hope - CPA, CFA & Founder
Hope Financial Consulting



Photo of Sam De Santo on a film set directing Dennis Hopper
Photo of Sam De Santo
S&G Studios, Inc.

Whether it’s with pencil or pen, pixel or paper, Sam is a multidisciplinary creative thinker.​​ With a Master's degree in film production from NYU's Tisch School of Arts, Sam is an accomplished director and writer. His thesis film was nominated for the prestigious Mobil Award and was screened at the Director's Guild in Los Angeles. It was also featured on Sci Fi Channel's (now Syfy) short film show Exposure.​​

Additionally, he has enjoyed an illustrious career in the TV industry as a creative director and writer/producer of promotional spots and marketing campaigns for Emmy® Award-winning shows like MONK, Battlestar Galactica and Steven Spielberg Presents TAKEN among others.​ Sam is also a gifted illustrator, cartoonist and photographer, and served as the lead storyboard artist on several independent feature films and music videos.​​

Sam has also published his first children’s book, an historical action adventure novel, Bumble Humblestone® and The Secret Cargo, which he both wrote and illustrated.


Photo of Gunilla De Santo
S&G Studios, Inc.
Photo of Gunilla De Santo on a film set in Prague, CZ shooting Sci Fi Channel IDs

A detail-oriented big picture thinker, Gunilla has had her fingers in a lot of creative pies. As a heartfelt and expressive storyteller, and with a love for all things visual, she has enjoyed a multifaceted career in arts and entertainment.

A native of Sweden, she started her career there as a dancer and back-up singer. After her move to the US, she became a promotions executive in the recording industry where she earned several gold records for her contributions. Transitioning to the independent film industry, she associate produced an award-winning short film, and then joined the Sci Fi Channel (now Syfy) where she advanced to Vice President, Marketing Production & Project Management.

During her tenure there, she produced numerous high-profile branding projects and marketing campaigns. She was very fortunate to collaborate with BAFTA-winning cinematographers John Mathieson (Gladiator) and Rob Hardy (Mission Impossible: Fallout), director Craig Gillespie (Million Dollar Arm and Cruella) and visual effects companies like The Mill (Gladiator and Black Hawk Down) and Smoke & Mirrors (GoldenEye opening credits).

Our work achieved critical acclaim and has won over 100 internationally renowned awards, including One Show, AICP (MOMA), The Art Director’s Club, D&AD and Clio, among others.